Lorem Impact, a Social Design Apprenticeship at idfive

Matt applies educational principles to advertising strategy, creating teachable moments and exploring ways to make information relevant to audiences. Much of his work over the last decade has focused on disciplines that thrive on engagement, conversation and good old-fashioned storytelling. Over the course of his 20-plus year career, Matt has created integrated marketing campaigns (with a heavy digital slant) for brands, including Comcast, Black & Decker, Motorola, National Geographic, the National Security Agency, the University of Maryland and the U.S. Navy.

Matt holds undergraduate degrees in English and Mass Communications from Towson University and a Master’s in Teaching from the Johns Hopkins University. He’s an adjunct professor in the joint M.B.A./M.A. in Design Leadership program offered through the Maryland Institute College of Art and the Johns Hopkins Carey Business School. Matt is affiliated with a number of nonprofits, including Community Law in Action, BARCS Animal Shelter, American Advertising Federation, and Show Your Soft Side and has contributed to a number of publications, including The Baltimore Sun and Advertising Age.

Caitlin is passionate about results. Her well-rounded career working both as the client and for the client has provided her with the perspective to navigate the challenges of budgets and timelines with a high level of detail and commitment to measurable success. She started her career at the Boys & Girls Club of Savannah as Resource Development Director. While there she helped double the patron list and the number of children the organization served. She later took a position as senior communications manager at the Savannah College of Art and Design (SCAD), developing and executing integrated print, web and social campaigns that propelled SCAD’s brand both nationally and internationally. Caitlin also oversaw the communications functions for the university’s highest profile conferences and events, including the Savannah Film Festival, a seven-day event with more than 40,000 attendees annually. It is at SCAD where Caitlin demonstrated her strategic mettle in higher education marketing, helping to successfully launch SCAD's Hong Kong campus.

Before coming to idfive, Caitlin's worked as an account executive at a large communications firm in the DC-area, managing the strategic direction, timeline and budget for government agencies and private clients.

Andrew combines his passion for UX with a diverse background in software delivery to build cohesive, engaging experiences. Iteration is the name of the game as he uses any means necessary to solicit feedback from end-users and improve upon the overall design. Always learning, Andrew is continually looking for new techniques and approaches to exceed client expectations.

Throughout the past nine years, Andrew has designed and delivered complex web applications for the Social Security Administration and the United States Postal Service. Andrew has an M.S. in Interaction Design and Information Architecture from the University of Baltimore.

From Gothic cathedrals in Spain to the Pantone Hotel in Brussels, Courtney finds creative inspiration wherever she travels. As a both a print and digital designer, she has infused these ideas into brands including McCormick, the American Speech-Language-Hearing Association, Johns Hopkins, and the University of Hartford. A decade-plus veteran of the industry, Courtney has also led the development of various integrated design and branding campaigns, along with serving three years as Programming Director for AIGA Baltimore.

With just the right mix of high-energy, focus and attention to detail, Robbie is an extraordinary web developer. He enjoys the daily challenge of programming, and as a self-admitted tech addict is motivated by the constantly shifting digital world.